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Selling Tips
Results to Move You

Selling your home can be more straightforward than buying, but success hinges on making the right choices.

Here are some essential tips to ensure you achieve the best results:

1. Find the Right Agent

Selecting the right agent is crucial. They should be knowledgeable about the local market, well-presented, and easy to relate to. Here are some key questions to ask potential agents:

  • What will attract buyers to my property?
  • What improvements should I make to maximise my sale price?
  • How will you get the best price for my property?
  • What is my property worth, based on recent data?
  • What is the best method for selling my property and why?
  • What can you tell me about the local market?
  • What are the costs involved?
  • Why should I hire you?

2. Choose Your Method of Sale

There are three main options for selling your property:

  • Auction: Creates urgency and competition among buyers, potentially driving up the sale price.
    You can sell before, during, or after the auction date.
  • Exclusive Listing: One agency handles the sale, reducing hassle and marketing costs. The
    agreement lasts 60 days.
  • Open Listing: Multiple agents can market your property, but only the one who finds a buyer gets
    the commission.

3. Marketing and Advertising

A strong marketing campaign is essential. It should include:

  • Signage, direct mail, open homes, and newspaper and website listings

  • Professional photography and scriptwriting

  • A personalised marketing plan with options to increase exposure

Ensure you receive and agree to an itemised marketing and advertising campaign before it begins.

4. Set Your Price

Request a Comparative Market Analysis (CMA) from your agent, comparing three similar properties sold within five kilometres in the past six months. Avoid overpricing, as it can deter buyers and stagnate the selling process. Don’t choose an agent solely based on a high price estimate.

5. Prepare Your Home for Sale

First impressions count. Make your property as appealing as possible:

  • Refresh the exterior, clean the roof and gutters, and tidy the garden.

  • Clean the interior thoroughly and declutter.

  • Ensure kitchens and bathrooms look their best.

  • Make necessary minor repairs and avoid over-capitalising.

  • Consider hiring a home stylist to enhance the appeal.

6. Open Homes and Inspections

Schedule open homes and inspections at optimal times. Let the agent host these events to make buyers feel comfortable and more likely to share their opinions.

Good luck with your selling journey! If you have any questions or need further advice, contact us for an obligation-free chat.

Ready to sell your home with confidence? Contact Frog Property Sales & Management today to get started!

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Contact us today to schedule a viewing or for more information on any of our listings.
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